Are Digital Offices The Future Of The Real Estate Industry?

There is no question that technology is changing the real estate industry, but is there still a need for an offline presence anchored in brick and mortar reality?More importantly, how can investors balance these two to create a successful business model?

Virtual Reality: The Future of Real Estate

Technology is unquestionably changing every aspect of the world, business and real estate. There is no doubt that technology can give real estate investors  and agents a major advantage in today’s market.

Going digital can increase personal and business productivity, increase mobility, improve marketing performance and market reach, as well as boosting branding and overall ROI and profits.

The progression of technology has witnessed the following:

• Massive adoption of smartphones
• No cost web based communications with Skype, FaceTime and Facebook
• Increased marketing speed, performance, reach and ROI online with Twitter, Facebook, Snapchat and Instagram
• Cloud storage
• Increasing performance in using virtual assistants
• Virtual open houses
• Commercial mortgage lenders using technology to provide better loans and terms to residential investors buying and holding portfolios of properties

The Reality of Digital Real Estate

Embracing the most advanced technology in the real estate industry, for marketing purposes, is absolutely essential to survive and thrive.

Although, it’s becoming the norm in every market, many consumers still prefer face to face, old school communication. When it comes down to it, a large population will only work with people they feel a connection with; face to face or virtual, people still want to feel connected.

In summation, in order to excel, secure growth and have a profitable future, incorporate technology wherever possible. Look for ways to get ahead of the curve by planning to implement technology. The point being: master your industry in both physical reality and virtual reality.